Düsseldorf is Germany’s highest earning advertising and fashion location as well as a carnival stronghold, a cultural center and a garden city.
From the impressive Königsallee shopping boulevard to the old town, known as the world’s longest bar, the city on the Rhine has many faces and local people are proud of their home.

Punctually, at 11.11 am on Nov. 11, the jester Hoppeditz awakens, bringing to life the carnival season.
Highlight is the Shrove Monday procession with its decorated floats, from which ´fools´shouting "Helau" (the local carnival greeting) throw Kamelle (sweets) at the crowds.
The parade is televised every year, giving it national prominence.